ADS FOR brands THAT WANT TO WIN BIGGER
without uncertainty and guesswork
YOU CAME here for one of three reasons:
01
YOU'RE GROWING, BUT WANT TO GROW FASTER
Your marketing engine is delivering results, but you still find yourself asking "Is this the best we can do?"
Your marketing engine is delivering results, but you still find yourself asking "Is this the best we can do?"
YOU CAME here for one of three reasons:
02
YOU HIT A PEAK, AND WANT TO MAKE IT REGULAR
You've proven big demand and you can handle more volume, but your big spikes are hard to systemise and repeat.
You've proven big demand and you can handle more volume, but your big spikes are hard to systemise and repeat.
YOU CAME here for one of three reasons:
03
SALES HAVE PLATEAUED AND IT'S TIME FOR CHANGE
You haven't found a reliable way to win new customers at a profit, which makes trying new ways to do so risky.
You haven't found a reliable way to win new customers at a profit, which makes trying new ways to do so risky.
YOU’VE COME TO THE RIGHT PLACE
Your Unfair Advantage
I’m Harley Cawkill, and I've delivered over $50M in revenue for ecom brands profitably through paid advertising.
Every ad account has one metric that causes trouble and leaks moreprofit than other areas of the brand's sales funnel, whether it's through high CAC or low NCAOV.
I help brands find that metric and fix it, to max out their bottom line growth.
THE JOURNEY TO ECOMHARLEY
A SEED IS PLANTED
Inbetween school and a part-time job, I watched Dragon's Den every day and found a passion for the world of business.
THE STARTING BLOCK
Working in sales and studying economics at Otago University, I risked everything to launch my first marketing agency at 21 years old.
The Big Leagues
First Table, a client of Torch, offered me the role of Digital Growth Lead. I accepted, managing their advertising from the throws of a pandemic, into an eventual $3.5M capital raise.
ECOMHARLEY IS Live
Ready to take my skills to brands far and wide, I launched a marketing consultancy with my cousin. After seeing rapid success in the eCommerce world, ecomHarley was born.
THE NUMBERS
DO THE TALKING
(Meta, Paid Advertising)
(Google, Paid Advertising)
(Google + Meta, Paid Ads)
(Meta, Paid Advertising)
(Google + Meta, Paid Ads)
Data last updated April 2026.
Start running
Paid Ads That Win
STRATEGY & EXECUTION with no compromise.
You don't bring in an expert for them to offload you to a junior or defer you to a group chat. You want that expert every step of the way.
From realtime communications in your brand's own Slack/Teams chat, to regular ROI meetings and day-to-day operations, you have senior marketing know-how at every contact point with ecomHarley.
What You Can Expect:
EXPERT-ONLY DELIVERY.
Sleep easy knowing there's millions of dollars in experience behind every cent you spend on customer acquisition. You only work with a dedicated customer acquisition expert - no juniors behind the scenes touch your ad account.
FULL FUNNEL STRATEGY.
Forecasting, analysis, strategy, creative, copywriting - every piece of your paid ads engine is covered in one place. I work alongside your team as an extension of your business to build and execute the plan to take your business to new heights.
DOMAIN KNOWLEDGE OWNERSHIP.
I operate on a no-secrets policy. I'm happy to share the thinking behind every setting, every word of copy, and anything else we action inside of your business. You learn as we go, to ensure you have true ownership of all learnings, knowledge and expertise.
PROACTIVE EVERYTHING.
My mission is to keep you ahead of the curve, without you playing phone-tag or sitting in a group chat with three of your competitors. You know what's happening, why, and what's coming next at all times.
DON’T JUST TAKE MY WORD FOR IT...
Here's what other founders, CMOS & general managers had to say about working with me:
"successfully lowered our CAC by 30%"
During the first 3 months of collaborating with Harley and George on managing our Google and Meta ads, we have successfully lowered our CAC by 30% by reducing waste and increasing our ad spend.
"instrumental in us hitting our first $1M month"
Harley has been our performance marketing partner for several years. He was instrumental in us hitting our first $1M month, and consistently generated returns between 8-12x between our ad accounts.
“feels like a true extension of our team”
Harley delivered the biggest Black Friday we’ve ever had, with over $200,000 in new subscriptions in one month. Working with them has enabled our other staff that were taking marketing courses to focus on doing what they do best, and it feels like a true extension of our team. We couldn’t be happier.
“consistently added $20-$40k per month”
Loaded has consistently added $20-$40k per month in revenue to our business through paid advertising with the help of George and Harley. Their focus on material commercial outcomes and clear communication is refreshing, and I would recommend them to any brand that wants a transparent, data-led approach to growth.
“FROM NOT KNOWN, TO RECOGNISED BY MANY”
Firebird wouldn't be where it is today without George and Harley's data-driven approach to strategy and advertising. We've gone from "brand new", not known by anyone, to being a brand that is recognised by many, and we are only getting started. We couldn't be happier.
START RUNNING BETTER ADS TODAY
Frequently asked Questions
I'm always eager to answer questions, so if after reading these FAQs, you still have some, don't hesitate to contact me!
Who is ecomHarley NOT a good fit for?
I can’t help you if you need lead generation (i.e. you rely on a sales team), if you sell to a small local audience, or if you aren’t already doing $50,000 in monthly revenue in your business.
What channels do you work with?
You’re in safe hands when it comes to Meta Ads, Google Ads, TikTok Ads – any digital marketing channel where you’re buying the reach of your content.
Why are you better than the 2,000,000 other “ad gurus”?
Because I’m not a guru. I don’t charge you $2,000 to join a group chat where AI answers your questions, and I don’t tinker away behind the scenes and hide what’s happening in your business from you. I run your ad account and make sure you own all of the learnings along the way, to maximise your growth with or without me later down the line.
What do you charge?
Fees vary by package - if you’d like to learn what suits your store/business best, get in touch here.
How do I know you can actually get me a decent result?
I don’t take on any partnership I’m not confident we can deliver for. If we aren’t confident you’ll make a profit, we won’t work together at all.
it’s time to
make your move
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